Skip to main content

Press Room

Welcome to the Press Room.

Here you'll find First Florida Credit Union corporate communications and other news.

First Florida Credit Union Promotes Ashley Avery to Marketing Manager

For Immediate Release: May 19, 2023

JACKSONVILLE, Fla. – First Florida Credit Union named Ashley Avery its new marketing manager. Avery will lead marketing strategy and campaign development for the Jacksonville, Florida-based financial institution.

Avery spent the last six years as a marketing specialist for First Florida Credit Union. During that time, she developed marketing initiatives, strategized consumer and internal communications campaigns, and managed cross-functional projects. She also played a leading role in helping the credit union win two Credit Union National Association Diamond Awards for grand opening and merger advertising campaigns. 

Avery earned a bachelor’s degree in converged communications from Florida State College of Jacksonville and a secondary degree in workforce education and development from Southern Illinois University. Before her role at First Florida, she held communications roles at Family Support Services of Northeast Florida and the Jacksonville Historic Naval Ship Association.

First Florida Senior Vice President of Marketing Michelle Troha said she is thrilled to be able to continue working with Avery in her new role. 

“Ashley truly earned her promotion to marketing manager,” Troha said. “She delivered proven results in her previous role, and I know she will make an even bigger impact now.”

First Florida Credit Union, headquartered in Jacksonville, operates 19 branches throughout the state of Florida.
The organization’s guiding mission is to support its members’ financial aspirations by providing affordable financial
products and services delivered with outstanding member service.

Media Contacts 

If you have any questions concerning First Florida news, please reach out to the media contacts. 

NameJob TitlePhone NumberEmail
Michelle TrohaSVP of Marketing and Community Relations 904-359-6800, ext. 1241[email protected]
John DaiglePrinciple - Daigle Creative904-880-9595[email protected]


A new streamlined FFIS page will be launched soon.

In the meantime, to access your accounts, visit

or call (800) 766-4328, x8806.