Skip to main content

We've upgraded our rewards program

Register your card today.

The new First Florida Rewards program offers an enhanced experience with extensive reward options.

Use your First Florida Diamond Rewards Visa® Credit Card and/or Rewards Checking Debit Card for all your purchases, big and small, and earn points. Your everyday purchases will pay off, from groceries to fuel and utility bills.

If you were enrolled in our previous rewards program (Extra Awards),  
you’ll need to register for the new program



Your points balance from our previous program has been transferred to your
New First Florida Rewards account.



Below are some helpful frequently asked questions:

Q) When Can I Access the Points I Earned Through the Previous Program?  

A) The points you've earned through the previous program have been transferred to your new First Florida Rewards account and are available for you to redeem at your convenience.

Q) What Are the Registration Steps?  
A) Have your First Florida 16-digit rewards credit card or rewards debit card number available. If you have a Diamond Rewards Visa Credit Card and a Rewards Checking Account Debit Card, you'll only need to register one card.  

To complete your registration, follow the steps below:

  • Visit and click the "Register" button at the top right of the page.
  • Complete the form on the "Register your account" page.
    • Enter your name, zip code, and last six digits of your rewards card.
    • Create a username, add and confirm your email address, and add your mobile phone number if you wish.
    • Select the reward alerts you would like to receive via email.
    • Review and agree to the terms and submit the form.
  • After you've completed and submitted the form, you will receive an email containing a temporary password with instructions for validating your account and entering your personalized password

Q) How Do I Redeem Points Online?
A) After you have registered, visit and enter your username in the box at the top of the page, then click the "Sign In" button next to the username box. Then, you'll be prompted to enter your password and complete the sign-in process. Once you're signed in, browse the rewards and make your selections.  

Q) Can I Redeem My Points By Phone? 

A) Yes, you can also redeem your points by calling First Florida Rewards Support at (888) 384-3468. 

We are excited to bring you the new and enhanced First Florida Rewards program!